Whistlestop Tracks Political Candidates Based On Social Media Data

Now more than ever, social media has become an integral part of the political campaign, and the race has moved to the web. And according to a Pew Survey from 2011, almost half of all Americans make political decisions in part because of information and news shared with them online. As a result, candidates want to earn more Twitter followers, Facebook likes, and YouTube views than their opponents. Whistlestop, a new political technology startup launching today, wants to help democratize social media data on political candidates to allow voters to track and support these politicians. Basically, Whistlestop aggregates data from multiple social media sources, including Twitter and Facebook, and uses this data to create a site where candidates face off and success is measured, in real time, by candidates? digital support.

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